Client
MyJamy Media
Role
Co-Founder &
Product Designer
Service
Product Strategy,
UX/UI Design,
App Development,
Marketing
Platform
iPad / iOS
Context: Turning a Trusted Print Brand into a Digital Product
When I partnered with the founder of MyJamy, our goal was clear: evolve her successful print magazine — a curated book guide for parents — into an engaging iPad experience.
We wanted to help parents discover high-quality entertainment for their kids, while creating new opportunities for publishers and advertisers. My role combined product strategy, design, marketing, and app deployment — essentially acting as both designer and entrepreneur.
Challenge: Designing for Two Markets
We had to design for two audiences at once:
Parents, who valued simplicity and trustworthy recommendations.
Advertisers, who needed clear metrics and brand alignment.
The success of MyJamy depended on balancing user experience with a sustainable business model.
Process: From Strategy to Launch
Strategic Groundwork
I began with a stakeholder map and competitive analysis to define where MyJamy could stand out. Together, we shaped a pricing and advertising strategy, positioning the app as a curated, editorially led alternative in a crowded digital space.
Design & Development
Using Adobe’s Digital Publishing Suite, I created an interactive magazine format that combined text, video, and audio. Every visual detail — from icons to layout — was crafted to retain the warmth of print while embracing the possibilities of touch interaction.
Marketing & Ecosystem
I designed media kits, App Store marketing assets, and a WordPress site with privacy, support, and partner-store integration — creating a cohesive ecosystem that supported both audience and advertiser needs.
Testing & Launch
We conducted informal usability tests with parents to validate flow and engagement, refining the app before submission to Apple’s App Store. Within six months, we released three interactive issues and integrated in-app purchases.
Outcome & Reflection
The MyJamy iPad app successfully launched with measurable downloads, active engagement, and a growing advertiser base. Beyond the product itself, the experience showed how design, strategy, and entrepreneurship intersect — especially when translating a traditional business into a digital ecosystem.
Designing MyJamy wasn’t just about screens and layouts. It was about building a bridge between print heritage, new technology, and sustainable growth.