Michaela Hildebrandt your partner for

Product Design

Michaela Hildebrandt
your partner for

Product Design

Michaela Hildebrandt
your partner for

Product Design

From research to systems — designing products that
work, scale, and delight.

From research to systems — designing products that
work, scale, and delight.

From research to systems — designing products that work, scale, and delight.

Co-Product Design is not just about “making it look nice.” It’s about understanding users, shaping experiences, and building systems that enable products to grow with clarity and consistency.

Product Design is not just about “making it look nice.” It’s about understanding users, shaping experiences, and building systems that enable products to grow with clarity and consistency.

Product Design is not just about “making it look nice.” It’s about understanding users, shaping experiences, and building systems that enable products to grow with clarity and consistency.

The Product Design Approach

person writing on white paper

Clarify with Lean UX

What it is: 

A lean, iterative approach that moves from strategy to execution:

Why it matters:

Lean UX reduces waste, shortens feedback loops, and keeps your team focused on building the right product.

Focus areas:

Research & Strategy

— uncover user needs, define hypotheses.

UX Design

— map user journeys and structure the experience.

UI Design

— create interfaces that are clear and engaging.

Prototyping

— bring concepts to life quickly.

User Testing

— validate before investing in development.

person writing on white paper

Clarify with Lean UX

What it is: 

A lean, iterative approach that moves from strategy to execution:

Why it matters:

Lean UX reduces waste, shortens feedback loops, and keeps your team focused on building the right product.

Focus areas:

Research & Strategy

UX Design

UI Design

Prototyping

User Testing

person writing on white paper

Clarify with Lean UX

What it is: 

A lean, iterative approach that moves from strategy to execution:

Why it matters:

Lean UX reduces waste, shortens feedback loops, and keeps your team focused on building the right product.

Focus areas:

Research & Strategy

UX Design

UI Design

Prototyping

User Testing

a man and a woman standing in front of a robot

Understand Users with Research

What it is: 

Deep dives into user behaviors, needs, and motivations.

Why it matters:

Insights turn assumptions into clarity, guiding the roadmap with evidence instead of guesswork.

Focus areas:

Jobs-To-Be-Done

— reveal what users aim to achieve.

Interviews

— uncover motivations and pain points.

Surveys

— measure insights at scale.

Field studies

— observe real behaviors in context.

Usability testing

— spot friction and validate ideas.

a man and a woman standing in front of a robot

Understand Users with Research

What it is: 

Deep dives into user behaviors, needs, and motivations.

Why it matters:

Insights turn assumptions into clarity, guiding the roadmap with evidence instead of guesswork.

Focus areas:

Jobs-To-Be-Done

Interviews

Surveys

Field studies

Usability testing

a man and a woman standing in front of a robot

Understand Users with Research

What it is: 

Deep dives into user behaviors, needs, and motivations.

Why it matters:

Insights turn assumptions into clarity, guiding the roadmap with evidence instead of guesswork.

Focus areas:

Jobs-To-Be-Done

Interviews

Surveys

Field studies

Usability testing

silver iMac displaying color gradient

Scale with Design Systems

What it is: 

The backbone for consistent, scalable design.

Why it matters:

Design systems save time, reduce inconsistencies, and allow teams to move faster without reinventing the wheel.

Focus areas:

Brand Identity

— define how your product looks and feels.

UI Design Systems

— reusable components for efficiency.

Implementing New Corporate Brands

— smooth transitions for teams and users.

silver iMac displaying color gradient

Scale with Design Systems

What it is: 

The backbone for consistent, scalable design.

Why it matters:

Design systems save time, reduce inconsistencies, and allow teams to move faster without reinventing the wheel.

Focus areas:

Brand Identity

UI Design Systems

Implementing New Corporate Brands

silver iMac displaying color gradient

Scale with Design Systems

What it is: 

The backbone for consistent, scalable design.

Why it matters:

Design systems save time, reduce inconsistencies, and allow teams to move faster without reinventing the wheel.

Focus areas:

Brand Identity

UI Design Systems

Implementing New Corporate Brands

Why Product Design Matters

Without Product Design, teams often:

Build features no one needs.

Deliver inconsistent, fragmented experiences.

Waste time debating details instead of moving forward.

With Product Design, you gain:

Confidence in your roadmap.

Clear, tested experiences.

Scalable design practices that grow with your product.

Why Product Design Matters

Without Product Design, teams often:

Build features no one needs.

Deliver inconsistent, fragmented experiences.

Waste time debating details instead of moving forward.

With Product Design, you gain:

Confidence in your roadmap.

Clear, tested experiences.

Scalable design practices that grow with your product.

Why Product Design Matters

Without Product Design, teams often:

Build features no one needs.

Deliver inconsistent, fragmented experiences.

Waste time debating details instead of moving forward.

With Product Design, you gain:

Confidence in your roadmap.

Clear, tested experiences.

Scalable design practices that grow with your product.

Let’s design what’s next

Research & Strategy

UX/UI Design

Prototyping

Brand Identity / UI Design Systems

Portrait Michaela Hildebrandt
Portrait Michaela Hildebrandt
Portrait Michaela Hildebrandt